Murals that Scream, ‘Ice Cream’

One rainy Sunday, a couple of weeks ago we had this sudden impulse to go get some ice cream in the newly opened ice cream place in Mountain House, CA. When I walked into the Häagen-Dazs, what first caught my eye was the art on the walls. There looking back at me were a couple of colorful ice cream murals and one mural of the pattern you see on Häagen-Dazs’ packaging.

Häagen-Dazs’ ice cream murals

The first ice cream mural was that of a cone in New York, the home of the ice cream (yeah, more on that later in the post). The second one was one of a couple enjoying the cold treat, and then there was the wall with the packaging design.

Attractive murals, aren’t they? They sure make that ‘wait in the line’ more easy. 🙂

These ice-cream themed murals, I hear, are a result of Häagen-Dazs’ ‘artful redesign’ program. I like this 360-degree brand experience they had in mind, and I’d love to see more murals in their shops. Have you been to a Häagen-Dazs location recently? Did you spot a mural, there?

By the way, did you know that Häagen-Dazs’ is not exactly a European brand as the name might imply? It was only recently that my misconception was corrected about the origin of this ice cream company. It seems to be an ice cream born in the United States, in the Bronx in New York, to be exact. The year, I believe, is 1960.

That being the case, the first mural here in this post might as well be a historical mural. 😀 There’s a Häagen-Dazs ice cream, its home — New York City, and a depiction of the first three flavors of this ice cream brand: vanilla, chocolate and coffee.

Talking of coffee ice cream, that’s one of my favorite ice creams and the one that I ordered after that wait in the line in the Häagen-Dazs in Mountain House, CA.

Linking to Monday Mural on Colorful World
(visit, this page to see see murals from around the world)

More Murals on TftT
More from Mountain House

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